We help organisations uncover and vocalise
why they exist, why they are special, and
why people should choose them.
Projects
We believe simplicity, usefulness and
ambition sit at the heart of great brands.
Kodak Alaris
Kodak Alaris
We helped take the iconic consumer photography and
Information Management brand into the 21st century with
a new positioning, tone of voice and visual identity.
J.K. Rowling
J.K. Rowling
We developed a new website for one of the world’s
most successful writers. The design reflects the
writing desk where J.K. Rowling creates the magic.
Beano
Beano
We helped relaunch the Beano brand for a whole new
generation of kids. Championing the idea that the world
needs to ‘Think More Kid’ and the rebel spirit of Dennis!
WAG
WAG
We worked with some of Hollywood’s top directors and
writers to bottle the creative principles behind Warner
Animation Group – the guys who make the Lego movies.
AllBright
AllBright
We created a new brand positioning and identity for
a groundbreaking investment vehicle that challenges
the inequality in funding female led businesses.
Love Home Swap
Love Home Swap
We helped the market leader of the Home Swapping
space rise above the clutter of the category with a new
approach to design, language and customer experience.
Hampstead Theatre
Hampstead Theatre
We bottled the ambitions of one of London’s most cutting
edge playhouses with an identity that celebrates the
originality and cultural leadership of the theatre.
Pottermore
Pottermore
We rebranded the digital heart of the Wizarding World
with a positioning and identity that champions the
imagination of Harry Potter and Fantastic Beasts.
Clients
Corporate
Kodak Alaris
Shell
The Blair Partnership
Kantar TNS
Kantar Millward Brown
 
Start up / Tech
AllBright
Love Home Swap
DAD
Tusker
MBA & Co
Zuto
ShareStyle
 
Non-profit
British Red Cross
University of Northampton
UK Government (BIS)
Media / Entertainment
J.K. Rowling
Pottermore
Warner Bros
Star India
Beano
Freesat
Tatler
 
Arts
Sadler's Wells
British Library
Arvon
Hampstead Theatre
Arts & Business
The Poetry Society
What we do
Research
Brand Strategy
Brand Architecture
Brand Naming
Visual Identity
Tone of Voice
Language
Internal Culture
Contact
Nick Sunderland
Why Projects Ltd
12a Charterhouse Square
London
EC1M 6AX
 
+44 (0)20 7060 4350
 
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