Arup
For over 70 years Arup has been creating some of the world’s most iconic structures. Form the Sydney Opera House to The Shard. Behind the global organisation is a team of 16,000 specialists working across 90+ disciplines, with projects in 140 countries.
In partnership with Royal Designer for Industry, Martin Lambie-Nairn, we were tasked with evolving their visual identity and tone of voice so Arup can showcase their dazzling creativity and highlight their sustainability leadership through world class storytelling.
What we did:
- Brand positioning
- Language and tone of voice
- Visual identity
- Brand guidelines
- Employee campaigns
Telling the extraordinary stories of creativity and imagination from one of the world’s leading engineering, design and architecture firms.
The Arup visual identity has been evolved to be bold and monolithic, with a redrawn logotype, a single brand colour and simplified typography. This creates a strong brand frame, allowing for a rich world of illustration and photography within.
