Beano
The Beano has been entertaining generations of kids for over 75 years. We were asked to help reboot the brand so it could connect with new audiences across the comic, its digital platform Beano.com and a new BBC animated series.
What we did:
- Brand positioning
- Tone of voice development
- Visual identity
- Brand guidelines
- Campaign development
- Activation workshops
Creative Direction – Martin Lambie Nairn
Helping the UK’s most loved comic connect with new generations of fans.
The reimagined visual identity is designed to signal change for the brand, whilst also celebrating Beano's heritage and status as a British icon.
'Why Projects was fundamental in helping us reimagine what Beano could be in the 21st century. It was the most brilliant and successful journey and a true pleasure to work with Nick and the team.'
For the 70th birthday of Dennis the Menace, we also designed the commemorative icon (with a little nod to Gnasher), working with Beano cartoonist Nigel Parkinson.
