Disney Star
We’ve worked on a wide range of brand strategy projects for Disney Star. From the repositioning of their flagship channel, Star Plus, in 2012 to the reinvention of the Star Sports portfolio. Most recently we helped the brand develop a new positioning for their coverage of the IPL.
What we did:
- Brand positioning
- Brand architecture
- Brand naming
- Tone of voice
- Innovation
- Internal culture
Working with the biggest entertainment brand in India for over a decade on everything from their corporate brand strategy to the repositioning of the Star Sports portfolio.
