Equals
The brainchild of the successful foreign currency business FairFX, Equals is a brand new fintech on a mission to make business banking and money management as simple and intuitive as possible.
What we did:
- Brand positioning
- Tone of voice development
- Brand name creation
- Visual identity
- Brand guidelines portal
Creating a totally new brand from scratch that’s on a mission to help businesses simplify the way they manage their money.
'Why Projects were great partners who helped us to conceive a totally new future for our business – from market position to new brand name and visual identity.'
