GoodShape
GoodShape is the new name for FirstCare, a company that has been providing health services to major UK companies for over 15 years. The new owners wanted to create a radical step-change and asked Why Projects to create a new name and creative vision for the brand. GoodShape is the result.
What we did:
- Brand positioning
- Tone of voice development
- Brand name creation
- Visual identity
- Brand guidelines
- Launch campaigns
- Brand film
Additional credits:
Portrait photography – Ranald Mackechnie
Animator – Rob Grieves
Creating a category leading brand that’s pioneering the field of employee wellbeing.
The GoodShape visual identity embraces the language of simple shapes, used with confidence and creativity to tell stories, create impact and stand out.
'Nick and the team helped us to realise our vision and make real our future potential as a business and a brand. From our purpose and a new brand name to a progressive visual identity and beyond. It was brilliant to work directly and partner with the team.'
To help launch the new brand we have also produced a short animated film using the visual language of shapes. Watch it here:
