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J.K. Rowling

Helping one of the world’s most successful writers connect with her fans.

We designed and produced the original launch sites for both and, based on the idea of the 'writer's desk'. Both sites featured personal ephemera shot in-situ to create a rich, authentic experience.

The rebrand of the official Harry Potter fan site Pottermore featured a logotype crafted from J.K. Rowling's own handwriting, custom typefaces, new iconography and a suite of sumptuous photographic textures using real props from the movie franchise.

The Ickabog children's book identity embraced hand-drawn ink illustration inspired by the author's manuscript. We also created the launch site which released new chapters each day, with a browser experience that felt as close as possible to reading a real book.