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My Little Pony

Taking the much loved kids' entertainment brand into the 21st century by creating a simpler and stronger logotype and colour palette.

The simple form of the new logo allows for different creative interpretations across the franchise, without compromising the core design. For example, in the 2021 Netflix movie, the film studio rendered the logo with glitter and rainbows to reflect the spirit of the storyline.

'Why Projects did a lovely job with the My Little Pony brand project. Their measured process also meant stakeholders were fully invested from brief through to delivery.'

Craig NewtonVP Creative Services, Entertainment One