Creating a brand and website to celebrate the centenary of one of America’s biggest imaginations.

The heart of the visual identity is based on Ray's doodles that can be found scattered throughout his manuscripts and margins. They become the visual glue for the whole design system.

'Why Projects has a gifted team that can take an idea and supercharge it, turning it into something truly wonderful.'

A commemorative poster featuring a curated collection of Ray's own words interspersed with his inspirational 'Don't think' mantra.