Ray Bradbury
Ray Bradbury’s contribution to the literary landscape and our collective imagination made him one of the best-known writers of our time. We developed a unique visual identity based on his own doodles (a lifelong obsession) and designed and wrote the website to coincide with his centenary.
What we did:
- Language and tone of voice
- Visual identity
- Website design
Creating a brand and website to celebrate the centenary of one of America’s biggest imaginations.



The heart of the visual identity is based on Ray's doodles that can be found scattered throughout his manuscripts and margins. They become the visual glue for the whole design system.

'Why Projects has a gifted team that can take an idea and supercharge it, turning it into something truly wonderful.'






A commemorative poster featuring a curated collection of Ray's own words interspersed with his inspirational 'Don't think' mantra.

