Riverside Studios
For over 40 years the Riverside Studios has attracted some of the world’s best creative talent including the likes of Samuel Beckett, David Bowie, Amy Winehouse, Yoko Ono and Allen Ginsberg. And their TV studios have brought us iconic shows like Doctor Who and TFI Friday. After five years and a full redevelopment of the site, the Why team was asked to develop a new positioning and identity to put the brand firmly back on London’s cultural map.
What we did:
- Brand positioning
- Tone of voice development
- Visual identity
Redefining the brand positioning and identity for one of London’s leading cultural hubs.
The colour palette draws inspiration from the Studios' location, at the intersection of four London Underground tube lines. This combination of colour represents the Riverside's diverse range of creative output.
