The Alliance
The Alliance is a group of highly trained and experienced business coaches that believe in the power of working together and collective intelligence to create better outcomes for their clients. Why Projects was asked to bottle the essence of the company and create a new visual identity that sets them apart from a multitude of competitors.
What we did:
- Brand positioning
- Language and tone of voice
- Visual identity
- Templates and livery
- Website design
Portrait photography – Ranald Mackechnie
Differentiating a collective of leading edge business coaches from the clutter of their category.
We visualised the 'power of partnership' through an interconnected canvas of organic coloured shapes, creating an ever changing but unmistakeable visual identity.
'I wouldn’t hesitate to recommend Nick, Stephen and the Why team for any business wanting a smart, incisive thinking partner and a high quality design outcome.'
