The Booker Prize
Since 1969, The Booker Prize has been inspiring people to read the world’s best new literature. We helped the organisation develop a new positioning and messaging platform as well as a simplified sub-brand logo architecture for its various initiatives.
What we did:
- Brand positioning
- Brand architecture
- Brand naming
- Tone of voice
- Messaging

Helping the world’s leading literary prize connect with new generations of readers.
